Reports claim 1 Billion iPhones have been sold in 9 years
Introduced in 2007, iPhones have not only changed the meaning of what a great smartphone should be, it also revolutionized the science of user experience and customer retention.
In today’s world, competition in tech and business is abundant. Companies spend tons of money trying to outsmart the competition as the fight for market share and revenue continues to drive innovation and expansion.
One of the companies that has done well to gain – and maintain – its top position at the top of the business pyramid is Apple.
From a company founded by Steve Jobs, Ronald Wayne and Steve Wozniak in a small garage office, the Cupertino-based tech giant is now the most valuable company in the world.
One of its products that has pushed it to that position is the iPhone. Introduced in 2007, the iPhone has not only changed the meaning of what a great smartphone should be, it also revolutionized the science of user experience and customer retention.
A testament to this fact is that Apple recently sold its billionth iPhone. Within just nine years, Apple managed to sell one billion iPhones despite the fact that most of its competitors offer cheaper products and similar value.